Do You Have A Newsletter I Could Subscribe To?

February 23, 2013 by  
Filed under General Tips

One of the most important aspects of attracting people to try out, and continue using, any product is to give them a constant reminder that it exists and it is enjoyable. If you have a website to attract people to, then this can provide a challenge. People have to take the decision to visit a website, and this makes for a tough conundrum. There are certain things that you can keep in people’s affections simply by putting it in front of them – but whether it is by clicking a link or typing a URL, people have to decide to visit a website.

One of the best ways around this is to have a regular newsletter. When a newsletter is sent to your inbox then, as long as you are interested in the subject matter, you are liable to open the email. Once you have opened the email, you are likely to keep reading as long as the content is brief enough to be read in the time it takes to read a standard email. However, if you want people to keep reading those newsletters, it is worth giving them a reason to do so.

Keeping the reason to open and read that newsletter in people’s minds is your challenge – many people choose to do so by continually having special offers. If each newsletter contains an order code that allows the individual to get money off a product, or tips to work on a specific problem, people will keep reading it – and if you include a link to your site, they are liable to continue visiting.

Know Your SEO

February 11, 2013 by  
Filed under Social Traffic

SEO is a real buzzword in the present day world of the internet. People who run blogs and other websites are becoming increasingly aware of the benefits of search engine optimization, and are beginning to use it more and more to attract visitors to their site. The many benefits of SEO are known to a lot of people, and a quick Google for the term will return millions of results. For anyone looking to get more visitors to their site, SEO is one of those things that is considered indispensable. It is important to know as much as you can learn about SEO.

Knowing about SEO entails a bit of reading, but the time you spend reading will be well rewarded. For many people, the important thing about SEO is using keywords in large enough quantities, but it is not all about quantity. In fact, SEO relies almost as much, if not more, on where and when you use the keywords, as well as how you use them. it will take an hour or two to completely inform yourself on the essentials of SEO as well as the little bonuses that it provides for the assiduous user.

It is also important to realize that SEO is not an end in itself – you need to make sure that what people see when they visit your site is something they will want to read now, and come back to in future. Therefore you should make sure that what you write on your website is not just rich in keywords, but rich in interest as well.

Getting The Basics Right

February 2, 2013 by  
Filed under Social Traffic

Traffic is king in the world of the Internet. You can have excellent content and technically good websites which never do much business because people never actually come to read them. If no-one is bothering to read the sites, then they might as well not exist. And because people have to actually consciously visit the website, it is not enough for it to be good – it needs also to be prominent. How you make the website prominent is up to you, but there are time-honored ways which work better than any other.

By far and away, the main traffic centers of the Internet are search engines. If we are going to keep the word “traffic” in something like its most popular context (vehicles on the road) then search engines are the Internet’s airports. If you want your site to be visited by as many people as possible, it is simply essential to submit the site to the search engines – once this is done, the software used by search engines will take the step of visiting the site and collecting all the information connected to it on the Internet. From there, they can give it a ranking.

When your site is on the front page of a search engine – ideally Google, by far and away the most popular – it will be read by a huge portion of the people who search for relevant sites. It is therefore vitally important to make sure that you give your site every chance of being ranked highly by the search engines – using SEO and ensuring that people who like it link to it – as by doing this you will increase its prominence and make sure that traffic breeds more traffic.