Word Of Mouth – The World’s Driving Force

April 30, 2013 by  
Filed under General Tips

There are many things in this world that become successful without an initial marketing boom. It is often felt by companies that unless they really throw money at a campaign, it is doomed to failure. One can only estimate as to how much money is wasted in this way, not least because in a bizarre safety-first approach, it is considered vital to make sure you have spent enough so that no-one can say you didn’t try your hardest. You would be surprised how things can gain a momentum of approval without a big campaign.

Getting people to your site is often not a case of telling a specific number of people, but rather ensuring that the right people know. You could go online with a new site and think “I will publicize this in x number of forums, on these social networking sites and on every blog I can think of”. The chances are that it won’t bring in as much traffic, and certainly not the same level of repeat traffic, as posting on the right forums, the right social networking sites and the right blogs.

Word of mouth can do much of the work once the right people know. Dan Brown’s blockbuster novel The Da Vinci Code was not popular with the critics, and was not the subject of major instore campaigns when it was first released. But when people read it and liked it, they recommended it to friends. Before long, it was top of the bestseller charts and a major Hollywood motion picture. Other books with much bigger ad campaigns have sold much less.

Traffic Building 101: Link Exchanges

April 25, 2013 by  
Filed under General Tips

The spirit of reciprocity has a big part to play for anyone who wishes to progress in business, and attracting traffic to a website can certainly be aided by this spirit. What is important is that you do things in the right way. One of the soundest ways to use the principle of reciprocity to drive traffic to your website is in building a link exchange. This is something that takes a bit of effort and patience, and when people try to force the issue they will find that it does not work for them.

Forcing a link exchange usually takes the following pattern: Having noticed the popularity of a website, you link to it from your own. Having done this, you then email the webmaster of that site saying “We have placed a link from your site from ours. Please look at ours and see what you think – we’d love it if you placed a link to it on your site.” This seeks to make the webmaster of that site feel pressurised into saying “If they have linked to us and asked us directly, we might look bad for refusing”.

It is nonetheless in the hands of the website owner to do just that – refuse. That is their right and it is possible to gain a bad reputation by haranguing them to do something they don’t want to do. It is better instead to email them and say “I read your website and was impressed. I hope you don’t mind if I link to you from my site.” You place a link to your site in the email and let them make the choice – if you do this, they may well go to the lengths of mentioning you on their site, too.

The Myth Of Link Banking

April 17, 2013 by  
Filed under General Tips

Early on in their internet promotional career, a lot of people hear of the importance of link bank sites for ensuring that your site is given the exposure it needs. Many people religiously follow this advice thinking that that kind of exposure will make their site a well-visited place, but the truth is that this just isn’t the case. If you want to make sure your site is visited, then link banks are about as much use as writing your site’s URL on a random wall.

Link bank sites are almost never used as a way to find sites. Their major use is as a place to dump a link so that Google notices there is a link there. The more links there are, according to received wisdom, the higher Google will rank you. But this is at best half the story. If you really want Google to notice you, active links are far more important than volume of links. A link no-one clicks is of minimal value. It certainly won’t get you a first-page ranking.

Yes, you want your link to be out there on the Internet, and there is no harm in having it in as many places as possible. But an orphan link without any context to encourage someone to visit it is a wasted link. There will always be other places you could put it. Instead of joining a link bank site, it is much better to join another forum and put the link in your signature, or read someone’s blog and comment productively.

Controlling The Traffic

April 8, 2013 by  
Filed under General Tips

A good build-up of traffic is important for so many reasons if you are a website owner. You can have all of the best content in the world, but if you can’t get people to see it then there will be limited reason to bother. You can spend a lot of money getting a website that looks good, but you may be throwing money away if you don’t have anyone visiting the site. It is important to get good traffic to your website, if you want to get the best out of it, but this isn’t always easy.

By far the main sources of traffic on the Internet are the search engines, particularly Google. If you can get a ranking on the early pages of a Google search for a particular term, then you can have a powerful flow of traffic to your site. The most effective way of doing this is through using SEO – Search Engine Optimization. This is a system whereby you use the most popular keywords used in Google searches on your particular topic often enough to make search engines take notice.

It is important to be conscious that Google will not put you at the top of its rankings if you simply post articles on your website that contain the word over and over, with no context linking the usage. It means that you need to concentrate on providing quality content that is readable on its own merits, while also including the right keywords often enough.